DTC enablement for high-complexity labs

Turn your lab into a direct-access testing brand.

MAPL gives independent clinical and diagnostic labs everything needed to sell directly to consumers — branded storefront, built-in prescriptive authority, productized panels, a national collection network, and a patient portal. You keep the testing margin. You go live in weeks.

Become a Launch Partner 15-min walkthrough · no build

Prescriptive authority is built in — your lab does nothing to order tests compliantly.

YourLab Direct Powered by MAPL

Complete Wellness Baseline$199

Hormone & Metabolic Panel$149

Advanced Cardiac Risk$249

Discreet STI Panel$129

Physician order included 2,000+ draw sites

Illustrative storefront preview

$3.6–5.3B

U.S. DTC lab testing market in 2025

8–14%

Projected annual market growth

Weeks

To launch vs. 12–18 months to build

100%

Of testing margin stays with your lab

The margin you're leaving on the table

You have the capability. You're missing the front door.

High-complexity labs have CLIA-certified analyzers, a deeper test menu than any wellness brand, and often their own draw sites. What they lack is the commercial layer to reach consumers — so demand either goes untapped or flows to the national reference labs, who keep the testing margin.

MAPL supplies that layer as a service, and keeps specimen volume inside your network.

Today's DTC model

Consumer $ → DTC brand → Quest / Labcorp keeps testing margin

With MAPL

Consumer $ → Your branded storefront → Your lab keeps the margin

One platform, five components

Everything you need to go direct-to-consumer.

Modular pieces designed to work as a single consumer experience — unified by MAPL's compliance and billing rails.

Brand & landing page

A conversion-optimized, mobile-first storefront — white-labeled or co-branded to your lab, with transparent pricing, SEO, and analytics built in.

Prescriptive authority

Every requisition needs a physician's order. Our 50-state telehealth network reviews each consumer intake and signs a compliant order automatically.

Built in — you do nothing

Productized panels

We package your menu into clear consumer products — wellness, hormone, sexual health, and advanced high-complexity panels with clinician-reviewed ranges.

Collection-site network

A national network of independent draw sites — plus mobile phlebotomy and at-home kits — so consumers get convenient access while specimens route to your lab.

Patient portal

Secure ordering, scheduling, plain-language results, trending, and re-order prompts — the retention engine that turns one-time buyers into members.

Compliance & billing rails

A state-by-state rules engine, HIPAA-aligned data flows, and cash-pay billing tie it all together — so the hard, regulated parts are handled for you.

Test menu

Four categories that sell — and one you uniquely own.

Wellness brands stop at the basics. High-complexity labs can offer the advanced work no one else can.

Lead category

Wellness & preventive

CBC, CMP, lipids
A1c, TSH, vitamin D
hs-CRP, baseline panels

High demand

Hormone & metabolic

Testosterone & estrogen
Full thyroid, cortisol
Fertility, GLP-1 readiness

High volume

Sexual health / STI

Discreet multi-pathogen panels
Private, fast results
Convenience-driven

Your differentiator

Advanced & high-complexity

Genetics & molecular
Cardiac risk, tumor markers
Autoimmune, toxicology

From contract to consumer

Live in weeks, not years.

1
Onboard

We map your menu to your CLIA scope, build your branded storefront, and connect your collection sites.
2
Consumer orders

A consumer picks a panel and checks out. Our physician network reviews the intake and signs the order.
3
Sample collected

They book a nearby network draw site, mobile phlebotomist, or at-home kit. Specimen routes to your lab.
4
Results & re-order

Your lab runs the test; results post to the portal with plain-language insights — and prompt the next panel.

The retention engine

A patient portal that turns tests into memberships.

Episodic testing doesn't build a business. The portal converts one-time buyers into recurring members with results they actually understand and a reason to come back.

Plain-language results with clinician-reviewed reference ranges and trends over time.
Secure messaging & scheduling in a HIPAA-aligned environment.
Smart re-order prompts and memberships that drive predictable, recurring revenue.
Your brand, end to end — the consumer experiences your lab, not a third party.

YourLab Direct · Results June 2026

Vitamin D, 25-OH

Optimizing · 38 ng/mL

Watch

HbA1c

In range · 5.2%

Good

Total Testosterone

Below optimal · 410 ng/dL

Review

hs-CRP

Low risk · 0.8 mg/L

Good

Why MAPL

Built for labs — not against them.

	Build it yourself	Sell through Quest / Labcorp	MAPL Health
Time to launch	12–18 months	Limited / their brand	Weeks
Prescriptive authority	Build & contract yourself	Theirs	Built in
Who keeps testing margin	You	The reference lab	Your lab
Collection network	Build or rent	Theirs	Included national network
Advanced / high-complexity menu	Yes	Limited	Your full menu
Multi-state compliance engine	Your problem	Theirs	Handled for you

The economics

Incremental, cash-pay, and additive.

DTC volume runs on assets you already own — and it's structured to add to your book of business, not cannibalize it.

$200/site/mo

Simple platform access

A flat monthly platform fee per collection site for network access, scheduling, and specimen routing.

~9%

Aligned channel share

A modest share of consumer-billed revenue processed through MAPL — we win when you win.

100%

Testing margin retained

You run the analytics in-house instead of paying a reference lab, so contribution per test stays with you.

Indicative pricing; final tiers set per partner based on volume and exclusivity. Cash-pay collection avoids payer A/R, denials, and DSO drag.

Become a launch partner

Your analyzers are ready. Let's open the front door.

Book a 15-minute walkthrough. We'll model your incremental margin, map your menu to a consumer storefront, and show you a live demo of the patient portal and ordering flow.

No build required
Compliance handled
Live in weeks

Prefer to talk now? Email to book a 15-minute call →

Questions

What labs ask us first.

Do we have to handle the physician orders?

No. Prescriptive authority is built into the platform. Our independent, 50-state licensed physician network asynchronously reviews each consumer's intake and signs a compliant electronic requisition — the same standing-order mechanism the national labs use for their consumer lines. Your lab does nothing on the ordering side.

How do you handle states like New York, New Jersey, and Rhode Island?

Those states tightly restrict direct-access testing. Our state-by-state rules engine geofences the menu, routes specimens to appropriately permitted labs, and suppresses tests a given state doesn't allow. New York is configured as a bespoke case. This is exactly the kind of compliance work we take off your plate.

What about FDA regulation of lab-developed tests?

A March 2025 federal court vacated the FDA's 2024 LDT rule, and the FDA formally rescinded it in September 2025 — reverting to the prior CLIA framework. As of 2026, high-complexity labs can continue offering LDTs without the device-regulation overhang, which is a tailwind for a lab-driven DTC menu. We monitor the space for any renewed legislation.

Will this cannibalize our existing business?

It's designed to be additive. DTC is a cash-pay, consumer-initiated channel that taps demand you aren't currently capturing — and it runs on analyzers and staff you already have, so most of it drops to contribution.

How fast can we go live?

Typically weeks, not the 12–18 months an internal build takes. We map your menu, stand up your storefront and portal, connect your collection sites, and switch on the ordering and compliance layer.