For direct primary care practices

Give your members wholesale labs & telehealth — under your own brand.

MAPL is the connective layer that lets your practice offer wholesale labs and telehealth to members at transparent cash prices — built for you, billed under your name. Keep the relationship you'd otherwise send across town.

Become a Founding Partner 15-min look · no obligation

No franchise No new license No tech project

Primary care physician consulting with a member in a direct primary care practice

Your brand, your members

Built & run for you

The gap

Your members already ask for this. Today you send them elsewhere — and the relationship walks out with them.

When a member needs labs drawn or a test ordered, the cash-pay value too often leaves your four walls. You built a membership model to own the patient relationship — every referral out is a crack in it. MAPL closes the loop: the same members, the same visit, more of what they need, at transparent prices, under your brand.

What you get

A whole-health layer, built for your practice.

Each capability runs under your name. MAPL is the connective tissue underneath — never a brand your members see.

Wholesale labs, your brand

Reference-lab connectivity and prebuilt cash-pay panels members order from you — not a third party.

Telehealth

Extend reach with telehealth connectivity inside one network — another way members get care through you.

Compliance handled

A prescriptive-authority and compliance layer is built into the platform and guided through setup with you.

How it works

Three steps. We do the building.

Step 01
We build your storefront & panels

Branded ordering, prebuilt panels, lab and imaging connections, and the compliance layer — all set up for you.
Step 02
Your members order from you

The same members, the same visits. Labs, imaging and pharmacy now resolve inside your practice's brand.
Step 03
The network resolves results

Reference labs fulfill through MAPL. You keep the relationship and the cash-pay value.

Why now

A founding-partner cohort — honest about the stage.

The platform is live and onboarding is being finalized. We're bringing on a small group of DPC practices first: founding partners get first position in their market, direct access to our team, and a real hand in shaping the program.

Become a Founding Partner

Limited cohort

Intent of one practice per market — not an open signup.
First before chains

Move before the national chains reach your area.
Help shape it

Influence panels, pricing and rollout from the inside.
Built for you

A program we run for you — not a project you staff.

Honest stage note: platform is live · onboarding being finalized · no fake countdowns here.

Straight answers

The questions DPC owners actually ask.

Does this turn me into a lab business?

No. You stay a primary care practice. MAPL is connectivity underneath — labs fulfill through the network, not your back office.

Do I need new licenses or a CLIA cert?

The platform carries the prescriptive-authority and compliance layer, and we guide setup with you for your state. No new franchise license to obtain.

Will it conflict with Hint or my EMR?

It's additive. MAPL sits alongside your membership and records tools — it adds an ordering and fulfillment layer, it doesn't replace how you run the practice.

Is this a franchise?

No. Your brand, your patients, your practice. MAPL never appears to your members.

What does it cost?

Simple flat monthly platform access — founding-partner pricing. The revenue your members generate is yours. [Confirm figure]

I don't have a lab.

You don't need one. Reference-lab connectivity is built into the network and ready to switch on.

Pricing

Simple, transparent, no revenue share.

Founding-partner access

[Founding-partner pricing]

Flat monthly platform access

No revenue share on what you sell
No franchise fee
The cash-pay revenue your members generate stays with your practice

Request founding-partner details

Figure to be confirmed before publishing — see note to John in source.

FAQ

A few more questions.

Who is this for?

Independent direct primary care practices that want to offer members wholesale labs and telehealth under their own brand — without building the infrastructure.

Do my members ever see "MAPL"?

No. Everything runs under your practice's brand. MAPL is the connectivity layer underneath.

Is this a franchise?

No. Your brand, your patients, your practice. There's no franchise, no franchise fee, and no change to how members experience you.

How long does onboarding take?

We're finalizing onboarding now with our founding cohort. Book a 15-minute look and we'll walk you through current timing for your state.

Is anything guaranteed?

No income or outcome is guaranteed. Any examples shown are illustrative only. What we provide is the platform, connectivity and compliance layer — the practice's results depend on the practice.

What do you need from me to start?

A short call to confirm fit and your state's requirements. From there, we build your storefront and panels for you.

Founding-partner cohort

See it in 15 minutes.

Tell us about your practice and we'll reach out within one business day to set up a short look at the platform. No obligation, no pressure.

First position in your market
Flat platform access — no revenue share
Built for you — nothing to develop

Prefer to talk now? Email to book a 15-minute call →